Evolving Mastercard’s Social Strategy In Brazil To Become More Human, com Kobi Gulersen

MasterCard will be discussing how they evolved their social content strategy in Brazil to become more human and personable. Seventeen years ago, MasterCard created a powerful platform called Priceless where we celebrated the priceless moments in people’s lives. MasterCard continues to evolve its approach to social to continue to maintain this promise. This presentation will showcase how MasterCard evolved its content strategy, the voice and the approach to engaging consumers. We will also speak to how MasterCard activated it’s CBF sponsorship during a World Cup year.
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